About me
Hello! I’m Abraham Guajardo, an experienced Product Designer, skilled in blending interaction, visual design, and prototyping for exceptional results.
I believe in user centered design, working to create design solutions that are desirable, feasible and viable for the business and its users. This usually entails a lot of experimenting, prototyping and stakeholder interviews.
Send me a message and let’s discuss how I can help you. You can follow me on LinkedIn, Behance or reach out via email - abraham.guajardo@gmail.com
Work experience
Intuit
Product Designer II
Feb 2020 - Sep 2024
• Led the creation of the crypto remediation experience in TurboTax, a new feature aimed at investors that resulted in a $3.4 million increase to that revenue stream.
• Collaborated with cross-functional teams to redesign the TurboTax state filing experience, reducing abandonment by 11% for all state filing.
• Reduced e-file rejection by 3% across all customer cohorts by creating a guided experience for high risk users.
• Participated in the redesign of Mint, creating user-centered interfaces based on extensive research.
• Created high-fidelity prototypes using Lovable.dev and Figma, to rapidly iterate and present design concepts.
• Integrated AI-powered design tools like Uizard to automate UI generation, reducing wireframing time by 50% and accelerating project delivery.
Amco
Product Designer
Aug 2014 - Jan 2020
• Design mobile and web based applications, incorporating research and current best practices to create pixel perfect prototypes.
• Part of a team in charge of UX and UI redesign of a web based payments platform, exploring over 100 directions for user flows and overall design. QA tested upon launch.
• Created sketches, wireframes, and mockups to communicate user flows and interactions to engineers; creation of marketing/branding assets.
• Work closely with PMs, engineers and stakeholders from conception to implementation, establishing timelines and consensus from all parties around product flow, technology limitations and goals of research.
Leverage
Web and Graphic Designer
Sep 2013 - Jul 2014
• Designed websites in collaboration with development teams & managed implementation of new features.
• Conducted A/B testing and user interviews on interactive prototypes.
• Designed graphics, promotional brand assets and daily core content.
Testa Marketing
Web and Graphic Designer
Feb 2011 - Sep 2013
• Wrote HTML and CSS for responsive, mobile and desktop websites.
• Brand development and Ad design.
Freelance
Web and Graphic Designer
Feb 2010 - Present
• Worked as an advisor in Corporate Identity for the Government of Baja California, México.
• Worked on projects spanning website design to illustration and logo design.